Annie Frost Jewellery

Introduction and summary

Your personal privacy is important to Limatus AB (“Annie Frost Jewelery”, “Annie Frost” or “we”). In this policy, we want to inform you about how we process your personal data and rights. Personal information is information that can be linked to you as an individual, such as your name and your contact information.

To summarize, we process your personal data:

    • To the extent required to be able to handle and deliver your order.

    • To provide offers and inspiration to you. Both through newsletters, text messages and targeted personalized marketing in social media, as well as otherwise online and offline.

    • To communicate with you and answer your questions.

    • To ask you about Annie Frost Jewelery and your experience of us.

    • To remind you of an abandoned “shopping basket”.

    • To create and maintain a customer account.

    • To comply with laws and regulations (eg consumer and accounting law).

You have several rights under the Data Protection Act. For example, you always have the right to object to marketing. You can also read about how you can influence our processing of your personal data – what rights you have.

Do you want to know more? Please read our detailed explanations below. You can read about how, why and for how long we process your personal data.

Who is responsible for the processing of your personal data?
Limatus AB, with organization number 559195-6023, is responsible for the processing of your personal data. Note that our providers of payment solutions, such as Klarna, process personal data that they collect from our website when making purchases and are themselves responsible for their processing. If you want to contact us about the processing of your personal data, contact us at Our address is Box 38022, 100 64 Stockholm.

From whom or where do we collect your personal information?

We process personal data that you have shared with us.

Who can access your personal information?

Your personal information is mainly processed by us at Annie Frost. We will never sell your personal information. In some cases, we share your personal information in order to fulfill our obligations to you in a good and efficient way:

  • To ensure that you pay us, our payment solution providers will have access to your personal information.

  • In order for us to be able to deliver your products to your home address or delivery point and to handle returns, we will share your personal information with shipping companies.

  • In order to collect and publish your reviews on our website, we share your personal information with the supplier who provides us with technical solutions for collecting and publishing the reviews.

  • To market relevant products and to make our website as relevant as possible, we share your personal information with those who provide us with marketing services. For example, Google and Facebook.

  • We will share your personal information with IT suppliers who process the personal information on behalf of us as assistants to help us with IT services.

You can contact us if you want more detailed information about who we share your personal information with.

Do we transfer your personal data outside the EU / EEA?
Annie Frost generally processes your personal data within the EU / EEA, but in individual cases we use suppliers from countries outside the EU / EEA. When we transfer your personal data outside the EU / EEA, Annie Frost ensures that there is a sufficiently high level of protection. Annie Frost may transfer your personal information to the United States, to our newsletter provider and our providers who provide services to market relevant products and to make our website as relevant as possible. Contact us if you have any questions about how we share your personal information.

How can you influence the processing of your personal data?
According to data protection laws, you have several rights to influence our processing of your personal data. Read more below.

Right to withdraw consent and to object to treatment
You have the right to revoke consent in whole or in part for the processing of your personal data. Your revocation will take effect from the time you revoke your consent. You have the right to object to the processing of your personal data. You always have the right to object to marketing from us, such as newsletters. You have generally seen the right to object when the treatment is based on a balance of interests. Read more about what it means below. In some other cases, the right to object does not exist (eg because we have to save your personal data). If we can demonstrate compelling legal reasons for the treatment that outweigh your interests and fundamental rights or if it is for the reason of determining, exercising or defending legal claims, you never have the right to object to the treatment.

Right of access
You have the right to receive confirmation of whether we process personal data that affects you. You can access the personal data and receive a copy of the personal data that we process.

Right to rectification
You have the right to have incorrect personal data that affects you corrected and to ask us to have incomplete personal data supplemented.

Right to erasure (“the right to be forgotten”) and restriction of treatment
In certain circumstances, you have the right to delete your personal data. This applies, for example, if the personal data is no longer necessary for the purpose for which they were collected or processed or when you revoke your consent on which the processing is based and where there is no other legal basis for continuing the processing. You also have the right to request that Annie Frost restrict the processing of your personal data. This applies, for example, when the accuracy of the personal data is questioned by you or if the processing is illegal and you oppose the deletion of the personal data and instead request that the use be restricted.

The right to lodge a complaint with a supervisory authority
You always have the right to lodge a complaint with a supervisory authority. You can do so in the specific EU / EEA Member State where you are domiciled, where you work or where there is an alleged breach of applicable data protection legislation. In Sweden, the Swedish Data Inspectorate is the supervisory authority. This right is without prejudice to other administrative or legal measures.

Right to data portability
You have the right to ask us to transfer some of your personal data that we have about you to another company (data portability). This right applies to personal data you have provided us with in a structured, commonly used, machine-readable and compatible format if:

  • The treatment is based on consent or a contract; and

  • The treatment is performed automatically

When you exercise your right to data portability, you have, where technically possible, the right to have personal data transferred directly from Annie Frost to another data controller.

Treatment before purchase
In order for us to be able to communicate with you and to receive feedback from you, we must process your personal data. If you do not provide us with your personal information for these purposes, we will not be able to provide you with the service or answer your questions.

Processing required for the implementation of purchases and agreements, etc.
In order for us to be able to complete your purchase, for example deliver the product, we need to process your personal data. We also need to process your personal data to comply with legal statutes or other requirements, such as the Accounting Act’s requirements to save data and consumer protection laws. If you do not provide us with personal information for these purposes, we will not be able to complete your purchase with us. Please note that our payment solution providers also process your personal data to administer the payment for your order. Our providers of payment solutions are independently responsible for such processing. Some of our payment solution providers allow you to choose an easier way to make purchases by automatically filling in your personal information or being remembered on your device.

How have we assessed the balance of interests when the legal basis for the processing of your personal data is our legitimate interest?

For certain purposes, Limatus AB processes your personal data and relies on our legitimate interest as a legal basis for the processing. When assessing the legal basis, we rely on a balancing of interests test through which we have determined that our legitimate interests in the processing outweigh your interest and your fundamental right not to have your personal data processed. We have indicated our legitimate interest in the tables above. Please contact us if you want to read more about how we have done this test. Our contact information is stated at the beginning of this privacy policy.

Our goal is to be as transparent as possible regarding how and why we process your personal data, if you have any questions or concerns, you are always welcome to contact us at ♥ ︎

What personal information we collect and why we collect it


When visitors leave comments on the website, we collect the information displayed in the comment form as well as the visitor’s IP address and user agent string to help detect spam messages.

An anonymized string created based on your email address (also called a hash value) may be sent to the Gravatar service to determine if you are registered there. The privacy policy for the Gravatar service is available at Once your comment has been approved, your profile picture will be displayed publicly along with your comment.


What are cookies and how do we use them?

Cookies are small text files consisting of letters and numbers sent from our web server and stored on your browser or device. Annie Frost uses cookies to improve your customer experience and provide you with relevant information and offers. Cookies are used for certain functions that improve the website for the user or give us statistics about how the visitor uses the site and to save functional settings such as language and other information. By using the Annie Frost website, you agree to the processing of cookies as stated here. We also use cookies to be able to direct relevant marketing to you.

What is a cookie?

A cookie is a small text file that is saved on your computer when you visit a website. Limatus AB uses the information for statistical purposes, to follow what the visitor does on the website and to improve and personalize the experience of the website. There are two types of cookies – permanent and session cookies.

  1. Permanent cookies remain on the visitor’s computer for a certain period of time.

  2. A session cookie is stored on your computer as long as you are on a web page. As soon as you close the browser, the session cookie disappears.

How are cookies used?

Limatus AB uses cookies to improve and adapt the website to you as a visitor. Examples of functions that are affected by cookies are: handling purchases, logging in to your customer account and shopping cart. Cookies also help to store certain information that adapts advertising and offers to give you as a visitor a more relevant experience.

We use Google Analytics, which may associate information about you as a visitor with information from logged in Google users who have given their consent to personalized advertising. The information may include information about the end user’s location, search history, Youtube history and data from sites that partner with Google. The information is used to give us aggregated and anonymized insights into the user’s behavior between different devices. By using our site and accepting tracking and cookie management, you consent to such use. You can access and / or delete such information through Google’s My Activity.

Permanent cookies are used, for example, to store any personal settings made on, so that you do not have to do the same thing every time you visit our website. Session cookies are used to keep statistics about the use of the website.

By using Annie Frost’s website and / or by agreeing to our privacy policy and cookie information, you agree to our use of cookies. Note that if you choose not to accept cookies by blocking / disabling them, you will not be able to make purchases on Other functionality on the site may also be limited.

If you do not accept the use of cookies, you can turn it off under the security settings in your browser. Please note that you can manually delete cookies from your hard drive at any time.

How to delete cookies?

If you do not want to use cookies, you can turn it off under the settings tab in your browser (see the browser’s help pages for more information). In the browser, you can also delete previously stored cookies from websites you have visited.

Which cookies does use?

Basic functionality:

Annie Frost’s e-commerce platform sets cookies for basic functionality on the site, such as the shopping cart and checkout, etc. to work.

Advertising and marketing:

Google Ads – For Google Advertising.

Google Ads Remarketing – Used for remarketing.

Facebook Ads – a cookie is set to personalize the ad content in Facebook’s advertising program.

Youtube – We use various Youtube videos on the site.

Instagram – We link between Instagram and the site.

Analysis services

Google Analytics – to analyze how visitors use the site, Google Analytics sets cookies to track what visitors do. Here you can read more about how they are used. We anonymize IP and transaction ID in the tracking.

Embedded content from other sites

Articles on this site may contain embedded content (such as videos, images, articles, etc.). Embedded content from other websites behaves in exactly the same way as if the visitor has visited the other website.

These websites may collect information about you, use cookies, embed additional tracking from third parties and monitor your interaction with said embedded content, including tracking your interaction with this embedded content if you have an account and are logged in to the website in question.


Who we share your data with

How long we keep your information

If you write a comment, the comment and its metadata will be saved indefinitely. The reason for this is that we need to be able to find and approve follow-up comments automatically and not queue them for review.

For users who register on your website (if any), we also save the personal information they enter in their user profile. All users can view, edit or delete their personal data at any time (except that they can not change their username). The site administrators can also view and edit this information.

What rights do you have over your data

If you have an account or have written any comments on this website, you can request an export file with the personal information we have about you, including all information you have given us. You can also request that we delete all personal information we have about you. This does not include any information that we have to save for administrative, legal or security purposes.

Where we send your information

Comments from visitors may be checked via an automated spam detection service.

This privacy policy was updated by Limatus AB on July 31, 2021. ♥ ︎